In it's inaugural year, Art Los Angeles Contemporary attempts to establish a contemporary fair in LA. Compared to the LA Art Show, this looks like the list of galleries exhibiting is a lot more legitimate when it comes to contemporary art and I think it will have art of a higher caliber.
Of course, everyone knows that photography by the biggest names is not to be seen at photo fairs, but rather at the big contemporary art fairs. You won't see a Hoffer, Gursky, or Struth at a photo fair but you will see plenty at ARCO or Basel. I'm not sure why this is but I'd guess it's because these top-tier photographers want to be seen as contemporary artists and command similar prices to painters so they tend to be repped by big name contemporary dealers who show at this type of fair.
In any case, I'm planning to check this one out. $16 gets you a one day pass, which is pretty on par for museum entrance fees and should be well worth it.
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